The variety of most used languages among software developers remains huge. As Statista indicates, every fifth developer uses at least one of 12 different programming languages, ranging from JavaScript (64%) and HTML/CSS (56%) to PHP (21,98%) and C (21,01%).
In the given circumstances, staying up to date with the trends in software development is a big part of being a good developer, and it’s important to keep tabs on the most popular backend frameworks that developers are using and adjust to the new requirements fast.
This article covers 7 backend frameworks that are popular in 2022, along with some helpful tips about which one might be right for you based on your experience level and other factors.
What Are Backend Frameworks?
In essence, a backend framework provides a standardized, reusable structure for creating applications. A framework can speed up development by providing ready-made solutions for common tasks, such as connecting databases or allowing user logins.
Much like WordPress or Drupal can streamline a website’s creation process, a backend framework makes it easy to build complex applications quickly.
Why Use Backend Frameworks? Their Importance
Developers can use frameworks to save time when building new software. Even more, a backend framework provides an architecture that encompasses all necessary components of your platform, which makes a web service possible.
When you consider what it takes to develop every part of a web service yourself, it’s easy to see why so many companies choose to use these technologies. And the list of the most popular backend frameworks appeared as the result of frequent usage of 7 software architecture approaches that have proved their effectiveness and flexibility by 2022.
7 Most Popular Backend Frameworks in 2022
There are several different types of frameworks available for developers on various platforms such as .NET, Java, Python, and Ruby. Choosing which one will work best for your business depends upon its specific needs at any given moment.
For example, some platforms offer more flexibility to apply different features to different applications. Other considerations may include how big your organization is and how much support is provided by each provider. You may also want to look into whether or not your current team uses a particular programming language so that the framework you’ve chosen has the relevant language and can be adopted.
Once you have reviewed these factors, you should have a better idea of which direction you would like to take next with regard to selecting an appropriate backend framework.
And our guide here will help reveal the advantages and disadvantages of most popular backend frameworks:
Django
Ruby on Rails
Laravel
ASP.NET
Flutter
NodeJS
Golang
Django from Python
Founded by two Python developers, Django’s creators envisioned it as a toolkit for building scalable web applications quickly. And they certainly hit their mark with millions of developers around the world using Django today. The framework has undergone several major changes over its lifetime, however, ensuring that it stays up-to-date with industry trends and stays relevant.
Advantages:
Usability: It’s easy to master and start using Django for your project.
Rich functionality: Your app can get several great functions with this pick among the most popular backend frameworks. Also, you can use it for various purposes, including building platforms, messengers, and analytical tools.
Scalability: Django from Python is a good choice if your website is expected to experience high demand spikes.
Security: The framework has in-built protection from the most common security challenges and a secure procedure of user authentication.
Disadvantages:
Limitations: This most popular backend framework has low flexibility when it comes to introducing new features. The deployment stage also requires following prescribed patterns only.
Need for planning. Even though it’s easy to start with Django, its application requires tremendous effort, mastery, and extensive planning.
Ruby on Rails
Though it’s been around for almost two decades, Ruby on Rails continues to be one of, if not the most, popular backend frameworks today. Its biggest advantage is that it scales well as your business grows — in fact, it was designed with growth and scalability in mind. As a result, Ruby on Rails can support your project over time with minimal coding changes or redesigns; by nature, it’s very malleable.
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Speed: Almost every part of your software can have its pre-built plugin or module, so building it will be really fast.
Transparency: Ruby on Rails standardizes everything, so your project will have minimum complexity and maximum consistency.
Free of charge: As an open-source framework, Ruby on Rails is free to use for anyone, and its purpose-built modules library is easy to get.
Disadvantages:
Cannot handle high demand: If your business will grow to handle hundreds of thousands of requests per second, you should use another framework from the very beginning.
Standardized features only: Since this representative of backend web frameworks defines not only functions but also dependencies between them in one way only, it's hard to implement something unusual with it. Also, it means that each mistake will cost you extra money on ruining dependencies and building everything from scratch.
Laravel
Released in 2011, Laravel is one of PHP’s most popular frameworks for developing web applications. Also known as Larajole after its creator Taylor Otwell, Laravel is a platform-agnostic framework that can be used to build applications of any scale using Object-Oriented Programming (OOP) techniques. Notable features include it uses namespaces, auto-loading facilities, template engines that can be extended using plugins, extensive documentation, and microservice support.
Advantages:
Several useful pre-built features: With Laravel, you can rely on this framework for user authentication, API integrations with mailing services, and notifications. The process is simple and easy to use.
Caching tools and log handling: You can use Redis and Memcached for caching data, along with multiple log handlers.
Tools for testing: Laravel has PHP support and phpunit.xml file that enable simulation of users’ behavior for testing purposes.
Disadvantages:
Complicated: It’s hard to learn Laravel due to numerous complex and strict rules you need to follow.
Lack of support: Due to the growing problems, support from Laravel is not always available.
ASP.NET
As a Windows-based most popular backend framework for web development, ASP.NET was developed by Microsoft back in 2000 and is primarily based on C#. Nowadays, it’s constantly being upgraded with new features that come directly from Microsoft. As a consequence, Visual Studio plays an essential role because of its cross-platform compatibility.
Advantages:
Minimum coding: Most functions are pre-configured in ASP.NET core already, which facilitates and speeds up development.
Cross-platform: Based on C#, ASP.NET works well for making cross-platform web apps. Also, despite being very popular in enterprise applications, it’s also quite customizable when needed.
Disadvantages
Lack of control: Developers’ freedom and creativity are limited by Microsoft’s rules and control over their actions when they work with ASP.NET.
Price for licensing: Not only additional but also basic Core modules require licensing.
Flutter
Flutter is the most popular backend framework for making apps for Android and iOS. Flutter’s biggest advantage is that it allows you to use a single codebase, which means you spend less time maintaining two different apps. This also means any changes you make only have to be made once, and they will instantly appear on both platforms.
Advantages:
Wide applicability: Flutter is the best backend framework for mobile development. At the same time, its application is not limited to Android and iOS only — you can use it for building apps on Windows, Linux, Mac, and Google Fuchsia.
Fast changes: You don’t need to reboot an app to test updates as Flutter allows changes on the running code.
Disadvantages:
Compatibility problems: Flutter overhauls with the release of iOS and Android upgrades.
NodeJS
Node.js is an open-source, cross-platform JavaScript runtime environment for developing server-side web applications. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient, perfect for data-intensive real-time applications that run across distributed devices.
Advantages:
Error handling: With the throw-catch approach, NodeJS detects errors and corrects them immediately.
Easy to learn: JavaScript is the most used programming language in the world, which makes it easier to master NodeJS even with basic JavaScript knowledge.
Disadvantages:
Event-callback mechanism: In NodeJS, everything should be done in a linear order, which prevents concurrency.
Golang
Go is a simple, clean, efficient programming language created at Google. It’s so popular that it’s already supported by major cloud providers like Heroku and AWS. It’s hard to find Golang among the most common backend frameworks yet, but its popularity is increasing and it’s compatible with NodeJS already.
Advantages:
Concurrency: Golang is a great fit for large software projects, as its lightweight thread communication mechanism handles running several functions at once.
Scalability: With goroutines, Go handles parallel threads effectively and reliably.
Disadvantages
Complicated: As the new language, Go is hard to learn and possesses numerous specific rules and procedures.
How to Choose Among the Most Popular Backend Frameworks?
As you can see, the task of getting the right one among the best backend frameworks can be tough. In addition to mastering the various requirements, you should take into consideration your current needs and predict your future development to make the right choice.
If this task seems tough for you, feel free to contact a dedicated development team from Intellectsoft and request our help! With this service, you can delegate several areas of responsibilities within a software development project to us, including
Resource planning
Team composing
Staff motivation
IT infrastructure
Relevant training, and many more.
Talk to our experts, and let us help you pick the best among the most popular backend frameworks!
The hospitality industry depends a lot on keeping customers happy, but it’s
getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher
than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win
customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and
increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that
getting their attention is a real challenge. It’s not easy to make them choose your business over others. What
worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But
with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy,
expectations have changed. The good news is these businesses have shown what works: great customer
service. They focus on personalizing the experience, making things easy for customers, offering loyalty
programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how
they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction
in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the
backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers
are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a
study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase
in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a
company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality
industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the
hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer
service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s
biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor
Customer Service
Even with strong and high-quality business offerings, poor customer service can
drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we
live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with
technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39%
upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some
still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage
their data and create new systems or add features.
Some of the recent examples include clients coming to us to
create AI solutions for their services
while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company
objective, and working on keeping the data clean (centralized, structured, and segmented).
When
we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI
and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing,
centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so
we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start
with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for
gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide
you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and
travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and
retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers
place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff
not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team,
helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine
having an app dedicated to making your team’s work easier and more efficient!
How Technology
Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar
technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation
and working hand in hand with technology to achieve the highest standards and establish brand-new “golden
standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports
customer service.
Examples of Intellectsoft projects
Property management systems
(PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers
extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with
managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The
platform also includes features for equipment management, key instructions, workflows, and custom permissions. This
makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus,
tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged
community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed
marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining,
make reservations, and interact with staff— through a simple tablet in their room. The solution includes three
parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and
a backend system that connects everything together. This approach makes things easier for guests and staff,
improving both convenience and efficiency.
Existing Customers First: Building Loyalty with
Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that
retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs
five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the
number one revenue driver for the company.
Moreover, a 5% increase in customer retention can
lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a
business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster
long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business
model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s
part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With
the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t
forget.
More than half of hotel chains are already using personalization features on their websites, booking
platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest
preferences perfectly.
Source: Deloitte
How does
technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special
requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping
them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to
local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls
adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every
customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our
clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to
control services, explore amenities, and find resort information-- with a special touch to their suite type. For the
client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing
issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty
program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive
benefits.
Our solutions not only helped the client with special experiences for guests; it also improved
operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We
transitioned away from ESB (Enterprise Service
Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions.
Similarly, we’ve implemented Device Farms that improved operations
and saved resources."
Leveraging Software to
Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and
introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to
introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by
analyzing your database in detail.
Upselling via Apps
Boosting revenue in the
hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your
app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner
reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations
during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience.
And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their
previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource
Management Software
Making every resource count in your hospitality business is key. Inventory and
resource management software allows you to effortlessly track everything from linens to room availability, ensuring
nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations
assists sustainably keep everything under control and know what you need to focus more. It helps maximize room
occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This
approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how
technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service
Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the
right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest
experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by
identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track
customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best
solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look
for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM
software, live chat tools, or a guest experience app can make a difference.
3. Equip Your
Team
Technology is only as effective as the people using it. Train your staff to make the most of the
new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff
creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well
the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you
fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality
Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility
bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer
satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our
experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and
experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building
strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points
and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and
continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software
development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and
systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the
hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer
experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention
strategy with personalized technology? Contact our experts, and
we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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