Challenge
Viewers often feel overwhelmed by the sheer number of streaming services and content available. Searching for something specific can be daunting, especially if you don't have a particular movie in mind. Whether you're looking for a good movie for your kids, a Friday night film with friends, or that movie in which Jack Nicholson played a writer, the search can be challenging.
The client turned to Intellectsoft with a clear purpose: to improve and simplify the user search process. Our team was assigned the development of a web and mobile application capable of aggregating content from multiple streaming providers. This application would pull all the content into one place, making it easy for users to find what they are looking for and see where it's available.
Solution
We designed an app that includes a comprehensive desktop version, a user-friendly menu bar for better content and search visibility, and a section-based homepage with personalized options. Integrated all-in-one search components, playlists, and a selection section for deep personalization ensure a superior user experience.
Our experts developed the backend architecture using the Java Technical Stack and JVM-based runtime, ensuring robust performance. For the frontend, we employed React for the desktop application and React Native for the cross-platform mobile application.This method keeps quality high and reduces development costs by using a single code base.
To make searching even more intuitive, we embedded ChatGPT-driven search into both the web and mobile applications. This feature allows users to:
- Find movies or TV shows using natural language requests.
- Enrich search results with information on where to watch, list episodes, cast, and trailers. The service always shows the cheapest provider and includes free legitimate streaming options when available
Impact
Our team developed a prototype that laid a modern and scalable foundation for the client's business. Our solution enabled the company to get the funding they needed for the beta version and MVP. It eventually exceeded its purpose – it made video search easier for end-users. The integration of ChatGPT has significantly improved the user experience, making content discovery more intuitive and engaging.
This AI-driven content aggregation platform has changed how people find and interact with content. We tackled the "content flood" by making searches easier and more personalized, greatly improving the user experience. This approach shows our commitment to using cutting-edge technology to solve real problems and provide value to our clients. We continue to push the boundaries of innovation, ensuring that our solutions meet and surpass expectations.
Looking for a tech partner to develop web and mobile applications, consult on, and integrate AI and other new technologies into your services? Get in touch with us today to learn more. We’ll be happy to help you reach new heights.
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