A European golf club supplier that offers supreme equipment customisation options.
The company decided to embrace e-commerce by launching a Magento-powered online store, but its overall performance was poor, particularly due to slow page loading time. As there is an inverse dependency between sales volume and loading time, the golf club supplier did not hit its online sales targets and disappointed the loyal clients.
Intellectsoft and Aitoc, our partner in software solutions and extensions for Magento e-commerce platform, measured the online store’s performance metrics and evaluated the core files of Magento installation. A number of combined techniques was then used to modify the files and optimize the configurable products and the cache. Then, we cleaned the website’s code from unfinished blocks that slowed it down.The slow loading time of products pages that needed to allow rich customisation options were fixed through debugging the way Magento forms its requests.
The software solutions improved the overall website performance as loading pages showed speed growth, putting the golf club supplier back on track with their e-commerce strategy and improving the winback rate.