The Rise and Fall of HTML5 in 2012

December 19, 2012

This year was full with experiments in mobile development. Together with traditional native development, we faced a number of alternative ways of creating mobile apps (mobile platforms, app builders, HTML5 etc). However, among all of them 2012 was truly a year of the rise and decay for HTML5 technology in mobile.

At the beginning of the year HTML5 prospects in mobile were very promising. Global leaders such as Facebook and Linkedin were experimenting with the hybrid apps, while as Financial Times decided to fully rely on HTML5 and actively promoted the new technology. “We’ve done better than we would have in a native environment,” said Rob Grimshaw, managing director of

What is more, developers’ community was very optimistic about HTML5 as well. Appcelerator’s data shows that many developers were looking to HTML5 for a good portion of their apps. About 79% of developers in the survey had said that they planned to integrate some HTML5 into their mobile apps this year.

However, in a course of a year, from being one of the greatest hopes HTML5 has become of the greatest mistakes, at least for Facebook. Mark Zuckerberg has openly admitted that one of their biggest mistakes was betting too much on HTML5. According to Facebook CEO, since the new update of Facebook app with native iOS elements people are consuming twice as many feed stories. Pintrest, Tumblr, Quora and many others have followed the native trend.

At Stanfy we have also experimented with HTML5 in different projects. We are not going to cheer for or vote against HTML5, but as a summary of our experience it’s great to share some lessons we learned along the way.

Stay tuned for our next posts!