The Importance of Mobile App Marketing

July 10, 2015

If an app lands in a marketplace, and there’s no one around to download it, does it make a sound?

After months (or years) spent sprinting toward launch day, it’s understandable that you might mark the release of your app as the finish line. But in many ways, the real work is just beginning. Marketing your app is every bit as important as developing it in the first place.

If you want people to download your app (of course you do), review it, use it, and recommend it to their friends, you need a well-designed marketing plan that includes the following:

App Store Optimization

What type of description and visuals do you need to get people’s attention? What should your app icon look like? How can you incorporate the right key words into your overall description?

Media Outreach

Who are the influential bloggers and media contacts/publications in your space? What do you need to do in order to get them talking about you?

Website Strategy

How can you filter traffic from your website to a landing page where they can learn about your app (and download it)?

Social Media

What can you do in order spark the digital fires at the center of active, engaged user communities on Twitter, Facebook, Instagram and other social media platforms?

Planning for a promotion strategy should start as soon as you have the idea for your app. If you begin with the end in mind and take steps to market your app properly, you’ll have a much better chance of standing out in the crowd and getting the attention (and downloads) your app deserves.

If you need help with mobile app marketing, contact us today.