What do human beings today most desire? This question is even more complicated if we consider it in the context of mobile apps development: what are the main demands, expectations and needs that can be more or less accomplished with the help of mobile apps?
This is how Trenwatching.com team of analysts answered this question in one of their latest reports. “At heart, human beings have a set of unchanging, fundamental needs and wants. Here are just a few: physical health, mental wellbeing, safety and security, connection to loved ones. Consumers will lavish love and attention on products, services and experiences that unlock new ways to serve these imperatives”.
Mostly we would agree with this statement, remembering only too well Maslow’s hierarchy of human needs. However, we must admit there is something missing in that hierarchy if we apply it nowadays. Today human beings (let’s talk about those who have smartphones) struggle to be even healthier, smarter and faster. All is for the one purpose – to be MORE PRODUCTIVE.
“More productive” means to be superb in playing different roles in our lives: being a responsible mother (or father), beautiful wife (or husband), reliable friend, successful worker or entrepreneur. There is a lot to do and extremely little time for all the things in our lives. That is why the hottest frontiers for mobile apps development today are still self-improvement and professional productivity.
To support our statements here is an analysis conducted by Flurry between the months of January and March 2014 showing that the average US consumer spends 119% more time in productivity apps than they did over the same period a year ago. This includes time spent in apps on iOS and Android devices, both tablets and phones.
There are roughly two main subcategories in the productivity apps: 1) health & mindfulness and 2) personal & professional productivity.
HEALTH & MINDFULNESS
Mobile applications that encourage self-tracking through daily life and supercharge self-improvement through fitness and physical wellbeing are still needed. Stressed, time-poor, over-stimulated consumers are also expecting the solutions to attend to their mental wellbeing. Let’s look at a few nice examples of apps aimed to accomplish these tasks (and we must admit they do it well!).
Headspace application makes practicing simple meditation and mindfulness techniques easy and joyful. There are hundreds of hours of content, on everything from stress and creativity to relationships and happiness.
The Nike+ Running App tracks runs and motivates to reach the goals – whether it’s running a first race, or setting a new personal record. From first-time runners to marathon veterans, this app provides necessary measurement and motivation for runners.
PERSONAL & PROFESSIONAL PRODUCTIVITY
There are numerous lists of apps that help to achieve excellent personal and professional productivity – time-managers, smart calendars, jam trackers, notifiers, events managers and to-do-lists or even everything-in-one. However, there is still a big space for new apps that will be even more efficient, convenient and pleasant to use. Let’s look at some that are among the best so far:
The Timeful application brings calendars and to-do lists together so the user can see everything that’s competing for his or her time. It uses sophisticated algorithms and behavioral science to suggest – based on the user’s own available time and location – the best times to schedule to-dos and help maintain good habits throughout the day.
The free Mint app puts all of the user’s personal finance accounts and investments into one place, so he or she can track spendings, create a budget, receive bill reminders, and save more money.
EasilyDo app cleans up and adds new contacts, checks traffic, notifies users of bad weather, tracks packages, schedules and sends birthday greetings, and much more – 37 automated features in total. In other words, it is a good example of an everything-in-one app.
Though this may not be so obvious, it is still possible to find unfilled gaps in the category of self-improvement and productivity. At least it is always possible to improve solutions that already exist. Mobile apps should become the best personal assistants, life coaches and teachers for consumers. Certainly, consumers will gladly spend their money and attention on apps that manage to discover new ways to be more productive.