Summary of September’s Big Mobile Events. Part 1. Moto X and Moto 360.

September 16, 2014

In case you didn’t want to spent hours reading and watching all those streams and reviews about “big mobile events” happening this September, but now still desire to know what exactly has happened in the mobile and tech industry, then our quick summary is for you. We’ll quickly run through the Motorola event, IFA (with lots of smartwatches there!), and finally the Apple event.

First, we’ll look back to September 5 when Motorola unveiled its new products – new generation smartphones Moto G and Moto X, smartwatch Moto 360, wireless earbud Moto Hint, and Motorola Turbo Charger, which takes just 15 minutes on the latest Moto phones to get up to 8 more hours of battery life. Today most of these products are already in stock or available for pre-order. Let’s look at  Motorola’s new features and the UI/UX design elements of Moto X and Moto 360 that could be the most interesting for a mobile apps development company.

Moto X

  1. Moto Display is the first noticeable feature. It allows you to see notifications at a glance, and immediately go into the appropriate app by touching an icon on the dark locked screen. Chris Velazco in his review on adds: “The nifty part is what’s going on with the display itself: Since it’s an AMOLED screen, the X can fire up only the pixels that comprise the time and notification icons so it’s not burning battery life every time you wave at it.”
  2. Another distinctive feature of the new Moto X is improved voice control – Moto Voice. In addition to such pleasant things as setting commands for activation of Google voice assistant (for example, instead of «OK Google» now you can say some other phrases – say, speak to your smartphone for a personal name), special commands can run certain applications. However, their set is still limited.
  3. Moto Actions is another distinctive feature. It involves a small constellation of IR sensors on the X’s face that allows you to have touchless control. Simply stated, a gentle wave of the hand above the screen will make an incoming call silent or a sleeping screen display some notifications or show what time it is, etc. Chris Velazco comments on this trick: “Constantly gesturing at your phone may seem a little obtuse (not to mention funny looking), but it isn’t long before it becomes second nature.”


  • Swellish performance and comfortable design

  • Thoughtful and useful additional features

  • Plenty of customization options


  • Camera leaves much to be desired

  • Underwhelming battery life compared to competitors

  • Some carrier bloatware

Summary: the new generation Moto X, with an impressive customizable design and smart software features, is definitely a big step forward from the 2013 model. Today it is completely prepared to compete with the major players of the industry.


Moto 360

When Motorola designed and developed the Moto 360, it’s mantra was “when it comes to wearables, fashion trumps function”. Really, it is crucial that things which you wear on your person looks good. The Moto 360 is undoubtedly the fanciest and most beautiful of the Android Wear watches (see a quick review of the other Android wearables in our next article), with its premium leather strap, chamfered glass and, in particular, circular design.


  • Beautiful design with high-quality leather and metal straps

  • Lightweight and comfortable

  • Wireless charging and ambient light sensor


  • Extremely short battery life

  • Large size doesn’t fit everyone’s wrists

  • High price

Summary: undoubtedly, the Moto 360 is the most attractive Android Wear smartwatch thanks to its circular design that’s more reminiscent of a common watch.

In the next part of our “Summary of September’s Big Mobile Events” we will examine other Android Wear smartwatches that were presented on the IFA in Berlin. Then we’ll review the recent Apple event! So stay with us!