SFME Meetup: Best Practices of Building User-centered Mobile Products From Evernote

September 9, 2014

We are once again coming together, bringing you an awesome evening of talks, learnings and great networking in San Francisco. Just a glance at our guests’ experience will make you eager to come and participate!

This time you will have a chance to learn about design product strategy, mobile user experience and usability from gurus of mobile at Evernote.

We’ll be having a fireside chat with Jamie Hulu, VP of Mobile Products for Evernote talking about design strategy and the business side of product design.

Kate Rutter who is an expert in Lean startups and UX for startups will be interviewing Jamie.

Kara Hodecker, the senior product designer for Evernote, will share practical tips on creating user-centric mobile products, walk you through her design process, and discuss experiments that help to analyse users’ behaviour, reveal usability problems and make wise design and product decisions.

The event will take place on October 8th in San Francisco at the amazing venue of Life360 on Bryant Street. It will be great to see all of you there! 🙂

Hurry up to get your early bird tickets!

Who speaks

Jamie Hull,  the VP of Mobile Products for Evernote where she heads the iOS and Android product teams. In this role, Jamie leads the development of two core platforms for Evernote, from initial design through development and to deployment. She manages over a dozen engineers and designers and a schedule of near-weekly major software releases.

Kara Hodecker, a Senior Product Designer for Evernote with a focus on mobile. She specializes in visual, UI and UX design. Kara has led and contributed to design efforts across Evernote’s core products, including Evernote for iOS, Evernote Business, and Evernote Food.

If you have any questions for our speakers please address them here so they can cover them in presentations.

Who attends

  • Mobile entrepreneurs
  • App developers
  • App designers
  • Project and product managers
  • Investors


  • 6:00 pm – Networking, Food & Drinks
  • 7:00 pm – Presentations begin. Every speech will be followed by interactive audience Q&A
  • 8:30 pm – Wrap-Up & Post-Networking