How It Was: SF Mobile Entrepreneurs Meetup With Flurry and Heyday

May 9, 2014

Our last meetup for mobile entrepreneurs of San Francisco was dedicated to a really exciting topic: how to build a mobile product that people never stop using.

At the event we tried to cover this topic from two sides – theoretical and practical. We talked about how analytics could help to understand your users and adjust your product and how mobile startups are actually using it, what experiments they run, what metrics they track to promote user engagement.

Around 60 mobile enthusiasts joined us that evening to learn from Flurry experts – Mike Rollins and Alex Friedman, and a CEO of the successful mobile startup Heyday, Siqi Chen.

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Mike and Alex prepared an interesting presentation with a lot of practical advice on how to measure how sticky your app is. You can check out a short summary and a video in this post.

Siqi Chen shared Heyday’s wins and learnings during an exciting fireside chat moderated by Kate Rutter, designer & entrepreneur at Intelleto. Video and the main theses from the fireside chat you can find here.

Thank you words

I would like to personally thank Mike Sparks from Life360, our amazing venue partner who kindly welcomed us to  their fantastic office. Life360 is a family locator, messaging tool and communication app.

And also our volunteers, who helped to run the meetup. Julia Fedorenko, a tech marketer who enjoys working with startups and is currently looking for a new venture, and the team of Petcube, the cool gadget that helps you to stay connected with your pets while you are away from home.

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