Our team Promotes Native iOS & Android Mobile Technologies at SXSW 2013

March 24, 2013

Our team, a San Francisco-based mobile UI/UX design and development firm, participated in the SXSW Interactive Trade Show 2013 and pushed for native iOS & Android development, instead of cross-platform solutions currently flooding the mobile market.

Apr. 11, 2013 – SAN FRANCISCO – our team works with leading brands and innovators to create an outstanding mobile experience for its customers. The company has a strong presence in the international mobile market and, since 2009, has released more than 60 iOS and Android apps for customers all over the world.

Plenty of mobile development companies have released a wide range of solutions for creating cross-platform apps or building tools, which allow a developer to launch a mobile application without ever writing a line of code.

The team believes that, in contrast, the best user experience can be achieved only by native development. That is the best way to enhance the brand experience for users and make a company or brand more competitive on the mobile market.

At the South by Southwest Interactive Trade Show 2013, the team not only promoted native apps development but also educated conference attendees on differences between the native and cross-platform approaches to app development; and on the results in terms of user experience, app performance and brand mobile strategy, which are specific to each approach.
“We support creating libraries and frameworks that make mobile development faster and more efficient. But the only way to create really powerful, beautiful and outstanding mobile app, which will advance your business  is to develop native apps. You have to work on every single screen from scratch, sharpen interactions at every point and always fight for the best performance.” – Pavel Bashmakov, CEO and Co-founder

About SXSW Interactive

The 20th annual SXSW Interactive Festival took place March 8-12, 2013, in Austin, Texas. The event featured five days of compelling presentations from the brightest minds in emerging technologies, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.