June 13, 2018

Intellectsoft Goes to the World-Class UXPA 2018 Conference in Puerto Rico

UXPA 2018 Conference

Intellectsoft will take part in UXPA International 2018, a gathering of established experts in user experience design from all over the world. The conference will take place in Puerto Rico at Wyndham Rio Mar beach resort on 26-28 of June.

Anna Iurchenko, the experience designer at Intellectsoft AR Lab, will give a “Changing Users Health Behavior Through Design” talk on June 27 at 3PM (Caribbean 2 location).

UXPA 2018

Touching on psychology and product design at the same time, Anna’s talk will focus on getting the user’s attention back in products aimed at helping to change health behaviour and form new habits. Anna will explain how the power of gamification can aid in this pursuit, and how to apply various persuasive strategies and gamification methods to build a product that tackles users’ health behaviour.

The conference’s program is highly wide-ranging, covering design for Artificial Intelligence products, Big Data, and voice tech, as well as empathic design, what designers can learn from DevOps engineers, agile frameworks in design, and more. A fair share of talks will be dedicated to design research. Additionally, the talks will interchange with working groups and sessions.

Since 1991, UXPA (User Experience Professionals Association) supports people who design, evaluate, and research the user experience of products and services. As of today, the association’s community has 2,400 members worldwide promoting UX concepts and techniques — through the annual international conference and 59 chapters in 30 countries around the globe. The association publishes new findings on UX in two of their magazines, Journal of Usability Studies and User Experience Magazine.

UXPA has wide-ranging goals that include facilitating professional development and education in the UX field, promoting the business value of UX, providing effective industry governance, and fostering a community of UX experts through sharing knowledge and experience and networking.