Case Study on Using Crossmedia Experience in mCommerce

April 4, 2012

While creating iPhone and Android apps for popular price comparison service we faced an interesting challenge – our mobile app had to connect different types of media.

Our solution was quite simple and effective – we used QR-codes. Using QR-code scanner in the mobile app, user could easily scan QR-codes from print and outdoor media and even in the offline store to find out more information about the products.

More details on this you can find our presentation. Enjoy 🙂

You might also like