Scarcely a marketing strategy will reach success if it does not cater for the end-client and is not receiving information directly from the client, as he is the key figure of any strategy. This very criterion we followed developing our new app. The Guinness St. Patrick's Day application will help establishing a personal connection between Guinness and each customer and delivering the marketing message in a game/quiz context. This app delivers the customer's marketing message within the entertaining content and ensures personal data collection. Great sound performance and excellent design will definitely add to the positive impressions. The app supports the Greek, French, Spanish, Italian, German and English localizations.

Project Duration: 8 weeks