We can hardly imagine a marketing strategy not targeted at end-users and is not interested in direct clients’ data. We kept this idea in mind during application development process; as a result we managed to find extremely efficient solution again. Our new version of the popular app is called Guinness St. Patrick’s Day 2012.

The new version of the Guinness St. Patrick's Day app will help users learn even more about both the famous product and well-known holiday via company promoters (this version is for internal use by company promoters only). With the new app version Diageo Plc. wants to break its own record reaching the majority of its present and potential customers. Fantastic sound and wonderful improved design will captivate customers around the world. The Guinness St. Patrick's Day app remains as fascinating as ever, though it gets more educational rather than commercial. Moreover, the number of supported localizations in the new version increased: now this app is available in France, Spain, Italy, Germany, Russia, Sweden, Greece, Poland and Belgium.

If you got interested in this app, you can learn more in our portfolio.