Advertising via mobile applications is extremely profitable and gains more and more popularity among enterprises worldwide. This is an inevitable result of rapid growth in the number of cell phone users and progress in mobile apps development.

According to global mobile statistics during 2010—2012 over 300,000 mobile apps have been developed and only in 2010 those apps were downloaded 10.9 billion times. Analysts predict that by 2014 this number will reach 76.9 billion. These days the leadership is taken by iOS platform with App Store boasting 300,000 apps for consumers to download and enjoy. In-app advertising provides immense opportunities and vast auditory which may be targeted and made loyal to your brand with little or no effort. All that’s needed is to contact the right mobile development company and ask for an app which will promote your product, embody your brand identity and make users want to have it badly.

Strategy Analytics claim that in-app spending by advertisers in the US and western Europe is set to overtake money spent on display ads on mobile websites this year.

«Advertisers chase eyeballs, so the fact that brands spend more on in-app advertising than the mobile Web is a clear sign that apps are what consumers are glued to for an increasing range of activities,» commented director of wireless media strategies at Strategy Analytics David MacQueen.

Although, there is another side of the coin: there have been cases when parents sued Apple over in-game charges, as a result some companies have been obliged to put a cap on the amount of spending that can be done on an application. Well, those companies probably do not care as much of their reputation, as of profit which is too bad.

By the way, the most popular categories of mobile app are games; news; maps; social networking and music. Choose the one more suitable for your business and give us a call. We can make an eye-catching app which will have users glued to their mobile devices in any category listed above. Besides, Intellectsoft works with all possible platforms.